# identity.md

## Organization Overview
- **Company Name:** Boy Smells
- **Mission:** To transform daily routines into meaningful rituals through highly spirited scented candles, fine fragrance, perfume, body mists, washes, and lotions.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Details forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Boy Smells fosters a culture focused on elevating everyday experiences into meaningful rituals, emphasizing spirited and high-quality fragrance products.
- **Team/About/Leadership/People Links:** https://boysmells.com/pages/about

## Operations & Structure
- **Business Model and Operational Approach:** Boy Smells operates as a direct-to-consumer e-commerce brand, offering a range of scented products with a focus on online sales and distribution.
- **Location(s) and Geographic Presence:** Primarily serves customers within the USA, offering free shipping.
- **Key Partnerships and Affiliations:** Details forthcoming.